HRM Analysis Essay

1. Should the concern for women getting down into the dirty treatment tanks have been a selection issue? Yes, we think the concern for women getting down into the dirty tanks should be a selection issue because depending on the women, some women wouldn’t mind doing that kind of work, but most women would probably not want to do that job. You can’t discriminate against the women and tell them they shouldn’t or can’t do this, so this job opportunity should stay open and the women can decide if they want to apply for that position. If women didn’t want to get into the dirty tanks then they should apply for a different department. The manager should have options on the application, such as office work, filing, secretary, etc. so the employee can specify in their application what they would like to apply for. If they would have an issue working with the dirty tanks then they shouldn’t apply for that position. The manager should be able to place them somewhere else according to their answer in the application. A lot of women would not want to do this job so I think that the people who do work in this department should get paid more than the other employees, it will be more appealing to the applicants, and maybe they can get more women working in that section. It is also looks better for the company if both women and men both work in that department, so it will be a diverse talent pool among Ovania, as well as an equal opportunity for both men and women. 2. Would this test battery and selection procedure be defensible in court? Yes I think this test battery and selection procedure would be defensible in court. The battery of tests are not to look at previous experience, in which could encourage minorities and women to apply to the new position excluding of their prior experience. They are also not considering the fact that if someone has a lot of experience in a certain field, should be the ones interviewed first, since they want the people with the most talent. Title VII of the Civil Rights Act of 1964, forbids employment discrimination based on race, color, religion, sex, or national derivation and Under the Federal Equal Employment Opportunity Laws prohibit specific types of job discrimination in certain workplaces. In this case, they should be treating everyone who applies there equally and giving everyone the same opportunities, regardless if they have been with the company before, of if they have seniority. I believe that this company is doing the right thing because if a new employee applies for a job, and they are very skilled and talented, they should get the same opportunity that the employees who have prior experience do. If the company hired all employees that had previous work experience, they would be discriminating against the applicants who don’t. For the applicants who don’t have prior knowledge, they are trying to get the opportunity to work at Ovania so they can get the experience they need for their field of work. It is also a worthy way to have Ovania’s reputation stand out, by creating equal opportunity to everyone.

Essay on Comparing brand Apple and brand Philips

Essay on Comparing brand Apple and brand Philips Essay on Comparing brand Apple and brand Philips Essay on Comparing brand Apple and brand PhilipsMarket and product research helps to assess the effectiveness of any business, as well as the effectiveness of product management practices. Product management provides opportunities to manage products so that they can be appealing to consumers. Brands are designed to handle a wide range of product management problems due to effective branding strategies (Fournier, 1998).   Besides, brands stand for the quality of products. In other words, brands guarantee a sign of approval that can be understood by consumers as the mark of safety. Effective branding strategies help to increase competitive advantage. The discussion of product management and branding may best be illustrated by comparing an iconic brand Apple, and another successful brand Philips. Both brands are well-known on the competitive market. Consumers respond to these brands in a positive way. Nevertheless, there are certain differences between these two branding efforts.Compa ring brand Apple and brand Philips  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Comparing two brands Apple and Philips, it is necessary to pay due attention to the branding and positioning strategies of both brands, discuss their brand personalities, the similarities and differences between the two branding efforts and discuss the lessons learnt from these cases. These issues can help to better understand the role of branding in product management.The branding and positioning strategies of Apple and PhilipsThe branding and positioning strategies of Apple and Philips have very much in common. Both Apple and Philips build loyalty, involving positive emotions. The Philips’ brand positioning is based on the idea that consumers have an opportunity to develop â€Å"a more comfortable and more straightforward relationship with technology and with Philips† (Brand repositioning and communications: A Philips case study, p.3). Actually, Philips offers an opportunity to deal with t echnology effectively because of simple solutions, although many consumers would agree that new technologies are rather complex. The Apple’s brand positioning is focused on quality. In general, the branding and positioning strategies of Apple and Philips are focused on leveraging the companies’ images internationally.The brand personalities of Apple and PhilipsBrand personality stands for a set of characteristics that are similar to human ones, but refer to brand attributes. The personality represents both Apple brand and Philips brand. Actually, brand personality has been specially developed to improve the appeal of the brand to consumers. The brand personality is constructed to highlight the brand’s character. Thus, consumers can think of Apple brand and Philips brand as if these are persons with certain characters. Apple’s brand personality is strong. Apple’s branding strategy is focused the emotions, therefore, the best way to represent Appleâ €™s brand personality is to highlight â€Å"lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology† (Apples Branding Strategy, para.2). Philips brand personality is powerful as it inspires consumers to make difference in their lives by means of Philips’ products. Both Apple and Philips have brand personalities that promote simplicity of using technology, removing any forms of complexity from their consumers’ lives.The similarities between the two branding efforts  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many similarities between Apple’s branding efforts and Philips’ branding efforts. Both brands are based on mission and vision of their companies. The similarity is reflected in mission statements of the companies, which place emphasis on innovations.   Philips’ mission is â€Å"Improving people’s lives through meaningful innovationâ₠¬  (Philips, Official Website, 2014). Both companies pay due attention to the evaluation of their branding campaigns. Both companies have developed formative evaluation to assess the needs of consumers, process evaluation to improve branding strategy and outcome evaluation to assess the effectiveness of brand equity. Besides, Apple brand and Philips brand use branding as a communications strategy, presenting their products by means of effective branding campaigns. Both brands refer to the targeted audience and clearly define the benefits their offer to consumers.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, Apple brand and Philips brand have constructed effective brand loyalty, which has a strong impact on brand relationship quality. Consumers associate Apple products and Philips products with top quality and unique design. The brands’ strength has been evaluated by millions of consumers from all parts of the world. Both companies have developed effective brandin g strategies, which are focused on brand equity to expand the value of products. Apple brand and Philips brand help to certify the quality of products.The differences between the two branding efforts  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One can find certain differences between the two branding efforts. Apple brand is stronger than Philips brand because the Apple Company is focused on new innovative ideas, which affect Apple’s product strategy and branding strategy. Philips brand is less influential on the competitive market because of less intimate relations with the consumers of its products. Apple has developed the so-called sense of community among Apple products’ users. Philips is also successful on the market, but its strategic direction is weaker than that of Apple’s.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, there are differences between the brand positioning of Apple and Philips. The products offers by Apple are targeted to younger generation because of its modernity and innovation (e.g. iPad, iPhone, iMac, etc.), while Philips’ products are targeted to the general public (e.g. consumer electronics, electrical products, healthcare products, etc.).   As a result, brand positioning of Apple and Philips have different results. Philips’ products are made based on innovative technologies, but with different approach to consumers’ needs. Apple is focused on innovation. Philips is focused on what innovation does for its consumers.Lessons learnt from two cases: the case of brand Apple and the case of brand PhilipsIf I were a brand manager, I could learn much from these two cases. First, it becomes clear that if brand personality is strong, it provides certain principles that help to highlight the value of products on the competitive market. Second, it is necessary to pay due attention to brand positioning. Building brand awareness helps to establish brand position on the competitive market. Bran d positioning is a complex process that is oriented to consumers’ appeal. Brand positions can be changed to meet the needs of consumers. In other words, as a brand manager, I will place emphasis on repositioning of the brand. Undoubtedly, great brands have better brand positioning that is effectively executed for the targeted audience.Conclusion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, it is necessary to conclude that Apple brand and Philips brand have very much in common. However, there are certain differences between the two branding efforts. In fact, both brands are effective on the competitive market due to the effective branding strategies. Strong brand positioning of Apple provides massive opportunities to increase competitive advantage, while Philips brand positioning demonstrates more powerful elements to maintain competitive advantage. Nevertheless, both Apple and Philips have strong brand loyalty and brand personalities.

Great Expectations 2 endings essays

Great Expectations 2 endings essays Great Expectations by Charles Dickens was a novel which has two different endings. Dickens wrote an original version for an ending, but changed it by the request of friends. Both endings involve the same characters Pip and Estella meeting after many years had passed in their lives. The first ending is bitter and dark Pip and Estella meet awkwardly and part, never to see each other again. The second ending, on the other hand, is more hopeful and forgiving Pip and Estella meet, and Pip saw no shadow of another parting from her. (Page 451) However, the new ending does not fit it with the book completely. Through the novel, Estella torments Pip, and constantly ends up ruining his life The entire novel was about Pip growing up as a gentleman, which includes his childish lust for Estella. Therefore, in Great Expectations by Charles Dickens, the original ending ties in with the story more, and is the better choice. The novel Great Expectations was all about Pip growing up as a gentleman, and leaving his childish desires behind. Estella was really a childish desire for him although he did love her later in his life, his desires began at childhood. If order for Pip to fully grow up, he must have left Estella in the past, and concentrated on his own life and future. The second ending, however, does just the opposite it has Pip and Estella meet and become friends, which shows that no matter how hard tries to give this desire up, he is never mature enough to do so. In the original ending, however, lets the two characters part, and Pip reaches an understanding that Estella had only caused him pain in the past. The original ending is able to accomplish one of the morals of the novel what you do to others will eventually come back to you - by having Estella suffer like Pip did. The original ending Pip says ...in her face and in her voice, and in her touch, she gave me the ...

Battle of Valmy in the French Revolutionary Wars

Battle of Valmy in the French Revolutionary Wars The Battle of Valmy was fought September 20, 1792, during the War of the First Coalition (1792-1797). Armies and Commanders French General Charles Franà §ois DumouriezGeneral Franà §ois Christophe Kellermann47,000 men Allies Karl Wilhelm Ferdinand, Duke of Brunswick35,000 men Background As revolutionary fervor wracked Paris in 1792, the Assembly moved towards conflict with Austria. Declaring war on April 20, French revolutionary forces advanced into the Austrian Netherlands (Belgium). Through May and June these efforts were easily repulsed by the Austrians, with the French troops panicking and fleeing in the face of even minor opposition. While the French floundered, an anti-revolutionary alliance came together consisting of forces from Prussia and Austria, as well as French à ©migrà ©s. Gathering at Coblenz, this force was led by Karl Wilhelm Ferdinand, Duke of Brunswick. Considered one of the best generals of the day, Brunswick was accompanied by the King of Prussia, Frederick William II. Advancing slowly, Brunswick was supported to the north by an Austrian force led by the Count von Clerfayt and to the south by Prussian troops under Fà ¼rst zu Hohenlohe-Kirchberg. Crossing the frontier, he captured Longwy on August 23 before advancing to take Verdun on September 2. With these victories, the road to Paris was effectively open. Due to revolutionary upheaval, the organization and command of the French forces in the area were in flux for most of the month. This period of transition finally ended with the appointment of General Charles Dumouriez to lead the Armà ©e du Nord on August 18 and the selection of General Franà §ois Kellermann to command the Armà ©e du Centre on August 27. With the high command settled, Paris directed Dumouriez to halt Brunswicks advance. Though Brunswick had broken through the fortifications of the French frontier, he was still faced with passing through the broken hills and forests of the Argonne. Assessing the situation, Dumouriez elected to use this favorable terrain to block the enemy. Defending the Argonne Understanding that the enemy was moving slowly, Dumouriez raced south to block the five passes through the Argonne. General Arthur Dillon was ordered to secure the two southern passes at Lachalade and les Islettes. Meanwhile, Dumouriez and his main force marched to occupy Grandprà © and Croix-aux-Bois. A smaller French force moved in from the west to hold the northern pass at le Chesne. Pushing west from Verdun, Brunswick was surprised to find fortified French troops at les Islettes on September 5. Unwilling to conduct a frontal assault, he directed Hohenlohe to pressure the pass while he took the army to Grandprà ©. Meanwhile, Clerfayt, who had advanced from Stenay, found only light French resistance at Croix-aux Bois. Driving off the enemy, the Austrians secured the area and defeated a French counterattack on September 14. The loss of the pass forced Dumouriez to abandon Grandprà ©. Rather than retreat west, he elected to hold the southern two passes and assumed a new position to the south. By doing so, he kept the enemys forces divided and remained a threat should Brunswick attempt a dash on Paris. As Brunswick was forced to pause for supplies, Dumouriez had time to establish a new position near Sainte-Menehould. The Battle of Valmy With Brunswick advancing through Grandprà © and descending on this new position from the north and west, Dumouriez rallied all of his available forces to Sainte-Menehould. On September 19, he was reinforced by additional troops from his army as well as by the arrival of Kellermann with men from the Army du Centre. That night, Kellermann decided to shift his position east the next morning. The terrain in the area was open and possessed three areas of raised ground. The first was located near the road intersection at la Lune while the next was to the northwest. Topped by a windmill, this ridge was situated near the village of Valmy and flanked by another set of heights to the north known as Mont Yvron. As Kellermanns men began their movement early on September 20, Prussian columns were sighted to the west. Quickly setting up a battery at la Lune, French troops attempted to hold the heights but were driven back. This action did buy Kellermann sufficient time to deploy his main body on the ridge near the windmill. Here they were aided by Brigadier General Henri Stengels men from Dumouriezs army who shifted north to hold Mont Yvron. Despite the presence of his army, Dumouriez could offer little direct support to Kellermann as his compatriot had deployed across his front rather than on his flank. The situation was further complicated by the presence of a marsh between the two forces. Unable to play a direct role in the fighting, Dumouriez detached units to support Kellermanns flanks as well as to raid into the Allied rear. The morning fog plagued operations but, by midday, it had cleared allowing the two sides to see the opposing lines with the Prussians on the la Lune ridge and the French around the windmill and Mont Yvron. Believing that the French would flee as they had in other recent actions, the Allies began an artillery bombardment in preparation for an assault. This was met by return fire from the French guns. The elite arm of the French army, the artillery, had retained a higher percentage of its pre-Revolution officer corps. Peaking around 1 PM, the artillery duel inflicted little damage due to the long distance (approx. 2,600 yards) between the lines. Despite this, it had a strong impact on Brunswick who saw that the French were not going to break easily and that any advance across the open field between the ridges would suffer heavy losses. Though not in a position to absorb heavy losses, Brunswick still ordered three assault columns formed to test the French resolve. Directing his men forward, he halted the assault when it had moved around 200 paces after seeing that the French were not going to retreat. Rallied by Kellermann they were chanting Vive la nation! Around 2 PM, another effort was made after artillery fire detonated three caissons in the French lines. As before, this advance was halted before it reached Kellermanns men. The battle remained a stalemate until around 4 PM when Brunswick called a council of war and declared, We do not fight here. Aftermath of Valmy Due to the nature of the fighting at Valmy, the casualties were relatively light with the Allied suffering 164 killed and wounded and the French around 300. Though criticized for not pressing the attack, Brunswick was not in a position to win a bloody victory and still be able to continue the campaign. Following the battle, Kellermann fell back to a more favorable position and the two sides began negotiations regarding political issues. These proved fruitless and the French forces began extending their lines around the Allies. Finally, on September 30, Brunswick had little choice but to begin retreating towards the border. Though the casualties were light, Valmy rates as one of the most important battles in history due to the context in which it was fought. The French victory effectively preserved the Revolution and prevented outside powers from either crushing it or forcing it to even greater extremes. The next day, the French monarchy was abolished and on September 22 the First French Republic declared. Sources: History of War: Battle of ValmyBattle of Valmy

Retirement in America Essay Example | Topics and Well Written Essays - 2250 words

Retirement in America - Essay Example 6). The point where an individual discontinues his employment completely, which is called retirement, makes one entitled for private or public pension benefits and the notion of retirement in America has changed over the years. In a historical survey of retirement in America, one comes to recognize that the notion of retirement assumed a great impact on America after World War II and it has undergone essential changes ever since. Unlike the earlier days, there is an emergent notion in America today that "retirement is the beginning of a new and busy chapter of life, a time for continued learning and development, skill building, forming new and purposeful relationships, and giving back to the community Moreover, retirement is 'a time to begin a new chapter' in life and that, just beyond traveling, volunteering is what older adults look forward to most during this new stage of their life" (Johnson, 2003, p. vi). Therefore, the notion of retirement in America has changed over the years and the well-being of individuals after retirement is considered as one of the major responsibilities of the state and the government. Significantly, in the contemporary life of the Americans, retirement in America can effectively offer one of the best periods of life through careful and sensible planning. In this paper, a reflective analysis of retirement in America is offered in order to determine how it has changed from the past, how it will change in the future, which all are the major organizations doing to retirement plans for their employees, and whether employees can retire in America at 62, 67, or will they need to be older etc. Retirement in America In the United States, retirement has been a topic of constant changes over the past several decades - including the consequent attitudes of the people towards retirement, the provisions by the law, Social Security issues, the age of retirement, and other crucial aspects concerning retirement. One of the major responsibilities of the social security programs in America has been to ensure that the individuals who have dedicated their service and potential to the growth of the society are offered the best security programs during their period of old age. Social security has traditionally combined the goals of earnings replacement and income maintenance and the American Social Security system has played a major role in financing retirement. "Despite much criticism, the American Social Security system works fairly well, but only if you consider Social Security payments a handy supplement to other sources of retirement income. Many people who were young when the Social Security system bega n in the 1930's placed too much reliance on it and were forced into difficult financial circumstances in their old age because of inflation. By the 1970's the government began a comprehensive program of tax incentives for various other retirement funds. Individual Retirement Accounts (IRA's), Keogh Plans, and 401(K) plans are some examples." (Financing Retirement, 2007). Therefore, the American Social Security system has contributed heavily to the great changes that have taken place in retirement in America and it is possible that further changes in retirement take place in the future. In America, the rise of retirement started more than a century ago, unlike the commonly conceived notion that it was with

Andy Warhol and Yasumasa Morimura Essay Example | Topics and Well Written Essays - 1000 words

Andy Warhol and Yasumasa Morimura - Essay Example The essay "Andy Warhol and Yasumasa Morimura" discusses Andy Warhol’s Marilyn Diptych and Yasumasa Morimura’s Self-Portrait (Actress)/ White Marilyn. Andy Warhol’s Marilyn Diptych and Yasumasa Morimura’s Self-Portrait (Actress)/ White Marilyn depict the cult infatuation with Marilyn Monroe. This infatuation goes deeper than Monroe’s physical beauty. Warhol’s Marilyn Diptych and Morimura’s Self-Portrait (Actress)/ White Marilyn have the same subject; Marilyn Monroe. The works were done thirty-four years apart, Marilyn Diptych in 1962 and Self-Portrait (Actress)/ White Marilyn in 1996. Yet both have the same theme. Both are about Marilyn Monroe, but not about her as a whole person. The person portrayed in Warhol’s piece is â€Å"more than twenty silkscreen paintings of her, all based on the same publicity photograph from the 1953 film Niagara† (Tate Collection). Hollywood publicity photographs are airbrushed. They wanted to present the best makeup and hairstyle possible on Monroe. This was not the real Monroe. She did not always look perfect, because like everyone else, Monroe was human. Similarly Morimura’s photograph of three figures did not portray the real Monroe. His figures are posed like Monroe in The Seven Year Itch, where her white dress is following up at an air vent. This is once more a movie posed. Monroe had wardrobe, makeup, lighting, and other Hollywood magic. So the Monroe both artists wanted to capture were not realistic, but based on her Hollywood image.

Ethics and corporate responsiblity Essay Example | Topics and Well Written Essays - 1500 words

Ethics and corporate responsiblity - Essay Example This is because, the subjection of employees to unpleasant working conditions serves to lower their morale, while at the same time exposing them to dangers, hazards and risks associated with the workplace, which in turn lowers the productivity of the workers, due to injuries, illnesses and intolerable working conditions. The Colberia’s indigenous population is subjected to intolerable working conditions, where the natives have to walk five (5) miles into and out of the jungle to harvest plants that are used in the manufacturing of the drugs by the CompCARE pharmacy, often carrying baskets that weigh up to fifty (50) pounds, when full, yet the indigenous workers are only paid $1 a day. The subjection of the indigenous population to such harsh working conditions, while still paying them the meager pay is unethical on the part of PharmaCARE. Further, the living conditions of the Colberia’s indigenous population is pathetic, while compared to the living standards of the PharmaCARE executives, with the natives living in primitive huts that have neither running water nor electricity. In contrast, the company’s executives live in a luxury compound that has luxurious facilities such as golf course, swimming pool and tennis courts. Similarly, the company’s rank-and-file workers are subjected to hazardous working conditions, where they are exposed to toxins and other pollutants that have affected their health drastically, causing most of them to fall ill and thus lose most of their productive working time to sick leaves. Further, the company has failed to take responsibility over the illness of the workers,and is instead threatening to sack the workers who have raised concern over the non-conducive working conditions they are exposed to. Thus, the PharmaCARE’s treatment of the Colberia’s indigenous population and its rank-and-file workers versus that of its executives is inequitable,